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For Cyber Outrage Click Here

October 10, 2012

For Cyber Outrage Click Here

From Making Kony famous to Boycotting Jones. The plight of cyber outrage is a fickle one.

What did happen to the ‘Make Kony famous’ campaign that had so many people clicking their ‘like’ buttons on random protest pages? That’s right it faded away like the cheap fad that it was. Worse than that, when it came down to an actual street protest over Kony (The evilist person on the planet), hardly any one turned up. Where were all those people who were frantically clicking away at their keyboards to offer bad karma and quickly typed jibes at Kony? They were nowhere to be seen. As for Kony? I believe that he still in his fortress of solitude brooding over his next encounter with his worthy nemesis, the Internet.

Take the Alan Jones campaign that is circulating through the online cyber world. 114,799 votes on cannot possibly fail. Can it? Surely Jones must be quaking in horror at the possibility that any of these people might stop listening to him. Maybe Jones will implode under the extreme pressure of relentless bad vibes.

Give us all a break. Online campaigns, despite being emotionally rewarding to some shallow individuals, are ineffective, easy to fake and certainly no way to gauge public perception. At best they indicate the attitudes, opinions and group think of a small demographic. Even the Facebook page Destroy the Joint is clear example of a partisan organization contriving outrage for political gain. Started by an ex-Labor Party member Bess Price it falsely pretends to be a grass roots people power movement. Click ‘like’ to re-educate your ideological enemy.

The vacuous and empty routine of clicking a ‘like’ button or ‘logging your protest’ on an unregulated protest site lacks all credibility. It has all the trappings of voting off a contestant in the ‘Big Brother’ reality television show. (Vote early, vote often. Compulsively obsessively vote and vote again)

In the case of we are left with clear evidence that the votes can be easily rigged. Protesting against Jones we have name of people 200 years dead alongside fictional characters and even the falsified names of people who never voted for the issue. If cannot even verify the origin and genuine number of times an individual votes, then how can it be used as any form of evidence? The real answer is that it cannot and online campaigns tend to fall apart when this kind of scrutiny is applied.

Even more detrimental to any online clicking campaign is when a new fad is created. Or when a protest fails to gain the support they expected for their crazy idea for social change. Take for example ‘Petitioning Senator Tito Sotto’ campaign that aims to obtain ‘1 Million Signatures in 30 Days to OUST Tito Sotto from the Philippine Senate’. Many of the comments date back over a month ago and as a result the protest has 30,233 supporters. With a short fall 969,767 votes, someone is seriously deluding themselves.

Online clicktivism is becoming so banal that we now have an Invisible Children store where you can buy everything that you need to look concerned about getting Kony. Unfortunately it does squat in the department of actually getting Kony. I wonder how much Kony we get for that $95 Tote bag advertised on the website?

For people who are too lazy to do any real protesting, clicking your way to appease a troubled conscience is little more than a quick endorphin fix. No real change would or deserves to come about through this incredibly lazy method. It is not that all the causes are undeserving; some may be very deserving causes. However, it is just one step away from un-friending someone on Facebook and just as ineffective. Journalists who cite such dodgy protests as evidence are being too intellectually lazy for words.

Editorial Comment:

Now to start an online protest against this site.

13 Comments leave one →
  1. October 10, 2012 6:49 pm

    Hi Damo,

    My favorite line: “Click ‘like’ to re-educate your ideological enemy.”

    Shades of Orble.

    I see one continuous battle going on. The Misandrists banging on about Misogynists, but never see the words Misandry or Misandrist ever mentioned by the Media.

    This inane, puerile, banal and trivial push for equality by people who don’t understand that God made men and women different for a reason.

    Who really is Destroying the Joint?

    I read an interesting article/watched an interesting video by MJGottlieb recently (among many of his which are fascinating – he is an American entrepreneur, CEO of N2ITV), where he talks about the misconceptions of Facebook and the (lack of) power of ‘Likes’.

    Gottlieb goes on to explain how a lot of people think Facebook is ‘their’ platform, when it is in fact Mark Zuckerberg’s platform, and their own website (if they’ve got one that is), is their platform, etc. (Check N2ITV & MJ Gottlieb out, if you haven’t already).

    And then we have Facebooks’ ‘Facebook is like a chair’ ad campaign.

    “Facebook is like a commode. I get really bored sitting on it all day, but it does come in handy when I want to loosen my bowels.” – Aged Care resident.

    TechCruch, which is a very well respected tech site had an article recently, titled: “Hey Facebook, Can you Fit Any More Branding on Your F* Gifts?” It was their most popular article for a while.

    Did you know Facebook are introducing a ‘Like’ button?

    I never was, and never will be a tech-head, but since working for iNexxus, I think I’ve read 2,000 articles on tech and Social Media.

    I’m about to release ‘The Gospel of Social Media – by iNexxus’ because there are so many misconceptions as to what Social Media is. First and foremost, “Social Media is not called “Social” Media by accident. The purpose is to engage (in an engaging, not cyber-bullying way). I hope that doesn’t come across as preaching to the converted. Writing a Gospel has got me all evangelical

    David …


    • October 10, 2012 10:50 pm

      G’day David
      Thanks for your reply.

      Orble? Damn, where did I hear that name before? Kidding.
      Let me just say that I do not miss it at all. Once people start having petty turf fights over blog site votes it is time to move on. I wonder if they are still going. More to point I wonder if any of them have actually got a life yet?

      I must admit hearing people playing the passive-aggressive tactic of calling people misogynists gets old fast. It is like calling people racists for not voting for Obama. Misandry may be a motive in some of the hardcore feminist but I think it is mostly just cynical opportunism where they condemn in others what the excuse in themselves. The aggressive insult followed by the rapid thrust of the victim card.

      I don’t know anything about Gottlieb but I am happy read any article you link to me.

      Also let me know when ‘The Gospel of Social Media’ is out. Preaching is always forgivable in my book. I sleep best when in the middle of a sermon.


    • alaskanblogger permalink
      November 3, 2012 10:21 pm

      “Friends that I call Damo, David, Moshe, Stan, Ticha, Aung and several others, are, in my world of psychotropic daze dreaming, my life sustaining aspirin sprites-they impact me where I live-profoundly, persistently and practically, infusing me with the only pain relieving poultice capable of promoting healthy healing processes for a life weary battered spirit-offered simply, child like, unfettered and honestly in the guileless form of warm friendship; hope is their gift.” I left this note on my new FB page [] and thought that I may as well share it with you here.

      Your blog and comments nearly always delight and amaze me.


      • November 3, 2012 11:24 pm

        Thanks for your reply Alaskablogger
        I’ll check out your facebook page.


      • November 3, 2012 11:34 pm

        Dear :Larry,

        It’s always good to read what you have to say. I’m over femmos, not that I was ever enamored of the ignoramuses. What do they know about war apart from starting wars in domestic situations?

        If they would listen to men like you, they might understand what real war is like.


  2. October 11, 2012 11:39 am

    Hi Damo

    I have been observing the Alan Jones debacle speeding along on twitter.

    The venom and the hypocrisy was shocking enough to witness. But seeing that the driving force behind this hate engine was a number of online ‘journalists’?

    I found that seriously disturbing. Those egos!

    The quietly simmering fury of the masses just waiting to be stirred up. And it was.

    But, like you say, those clicks and likes and tweets have to translate to real effect.

    The advertisers taking the high moral ground by withdrawing sponsorship?
    Now that was a joke.
    When we all know (and, surely they must realize we know) that it’s just because they are shit-scared.

    And the whole ‘misogynist’ ‘sexist’ accusations that have sprung from this? I’m interested to see how the whole thing plays out from here.

    Because sometimes people go along with things – as is their sheepish natures – and suddenly stop and say, “hang on a minute?”.


    • October 11, 2012 4:24 pm


      Thanks for your comments

      I think a lot journalists were waiting in the wings for one of their enemies to slip up. Then they pounce with the speed of a viper.

      Social media clicktavism seems only to effect people who are excited by it. To me it looks more viral than substantive.

      Certainly, I also find people playing misogynistic, sexist and any other victim card with huge skepticism. It comes of as a diversionary tactic at best. or worse, a deliberate insult.

      I expect this noisy nastiness is driving everyone a little mad at this moment. Eventually people will just turn off and make up their own minds.


  3. October 11, 2012 4:27 pm

    Thanks for the extra information and links. I will chase them up.


  4. October 12, 2012 2:17 am

    that’s a simplistic and cynical viewpoint, I think Alan Jones has pushed nearly everyone too far and this is the outcome, I don t think you’ve seen the end of it, as if he is going to stop being a shock jock, so the opposition online will grow, but its targeting the advertisers that really is different and its working.


    • November 3, 2012 11:40 pm

      Maybe you need to get a more simplistic and cynical outlook on life, because you come across as someone who would really benefit.


  5. October 12, 2012 6:18 am

    Thanks for your comments.
    Only time will tell if lazy clicktivism is effective or not.
    However its track record with Kony indicates that it is not.


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