For Cyber Outrage Click Here
For Cyber Outrage Click Here
From Making Kony famous to Boycotting Jones. The plight of cyber outrage is a fickle one.
What did happen to the ‘Make Kony famous’ campaign that had so many people clicking their ‘like’ buttons on random protest pages? That’s right it faded away like the cheap fad that it was. Worse than that, when it came down to an actual street protest over Kony (The evilist person on the planet), hardly any one turned up. Where were all those people who were frantically clicking away at their keyboards to offer bad karma and quickly typed jibes at Kony? They were nowhere to be seen. As for Kony? I believe that he still in his fortress of solitude brooding over his next encounter with his worthy nemesis, the Internet.
Take the Alan Jones campaign that is circulating through the online cyber world. 114,799 votes on change.org cannot possibly fail. Can it? Surely Jones must be quaking in horror at the possibility that any of these people might stop listening to him. Maybe Jones will implode under the extreme pressure of relentless bad vibes.
Give us all a break. Online campaigns, despite being emotionally rewarding to some shallow individuals, are ineffective, easy to fake and certainly no way to gauge public perception. At best they indicate the attitudes, opinions and group think of a small demographic. Even the Facebook page Destroy the Joint is clear example of a partisan organization contriving outrage for political gain. Started by an ex-Labor Party member Bess Price it falsely pretends to be a grass roots people power movement. Click ‘like’ to re-educate your ideological enemy.
The vacuous and empty routine of clicking a ‘like’ button or ‘logging your protest’ on an unregulated protest site lacks all credibility. It has all the trappings of voting off a contestant in the ‘Big Brother’ reality television show. (Vote early, vote often. Compulsively obsessively vote and vote again)
In the case of change.org we are left with clear evidence that the votes can be easily rigged. Protesting against Jones we have name of people 200 years dead alongside fictional characters and even the falsified names of people who never voted for the issue. If change.org cannot even verify the origin and genuine number of times an individual votes, then how can it be used as any form of evidence? The real answer is that it cannot and online campaigns tend to fall apart when this kind of scrutiny is applied.
Even more detrimental to any online clicking campaign is when a new fad is created. Or when a protest fails to gain the support they expected for their crazy idea for social change. Take for example ‘Petitioning Senator Tito Sotto’ campaign that aims to obtain ‘1 Million Signatures in 30 Days to OUST Tito Sotto from the Philippine Senate’. Many of the comments date back over a month ago and as a result the protest has 30,233 supporters. With a short fall 969,767 votes, someone is seriously deluding themselves.
Online clicktivism is becoming so banal that we now have an Invisible Children store where you can buy everything that you need to look concerned about getting Kony. Unfortunately it does squat in the department of actually getting Kony. I wonder how much Kony we get for that $95 Tote bag advertised on the website?
For people who are too lazy to do any real protesting, clicking your way to appease a troubled conscience is little more than a quick endorphin fix. No real change would or deserves to come about through this incredibly lazy method. It is not that all the causes are undeserving; some may be very deserving causes. However, it is just one step away from un-friending someone on Facebook and just as ineffective. Journalists who cite such dodgy protests as evidence are being too intellectually lazy for words.
Now to start an online protest against this site.